Cosmo adds Kool Kat to tire labels, limited stickers

July 9th, 2024

MIAMI ā€” Tire Group International Inc. (TGI) hopes to boost customer engagement with its Cosmo Tires by unveiling redesigned tire labels and collectible stickers.

Starting July, all Cosmo tires will feature the new labels with the Cosmo Kool Kat mascot that reflects "Cosmo's brand identity, merging visual appeal with practical information for the consumer," the company said.

TGI is also introducing a series of collectible stickers that its distribution customers can display in their shops, garages, or homes.

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