A Legacy of Family Owned Excellence

For Tony and Joaquin Gonzalez, leaders of the family-owned tire business Tire Group International (TGI) and Cosmo Tires, their family’s extensive history in the tire industry is forever linked with the success of their business. Their story begins in 1942 when their family started repairing and salvaging tires in Cuba during World War II. By the mid-1950s, they became the second-largest Goodyear distributor on the island. After leaving Cuba, Tony’s father continued his tire career in the U.S. He eventually founded TCM International and expanded into wholesale and retail tire operations.

Growing Up in the Family-Owned Tire Business

Tony and Joaquin grew up immersed in the tire business. They detailed how their childhood experiences shaped their work ethic. Joaquin once pursued a career in football. He played for the University of Miami and the NFL’s Cleveland Browns and Indianapolis Colts before returning to the family business. Joaquin also shared his impressive academic achievements. He won the “academic Heisman” at the University of Miami.

Tire Group International’s Major Transition

The discussion turned to TGI’s growth and its recent transition to full ownership. This happened after a successful partnership with Penske and TRP that lasted over a decade. Joaquin and Tony emphasized that TGI now focuses primarily on the U.S. market. Seventy-five percent of their business now occurs domestically. They also discussed their commitment to the independent tire dealer community. They focus on private-label brands like Cosmo, Astro, and S.

Building a Strong Company Culture at Tire Group International

Both brothers highlighted the importance of their company’s culture. They emphasized that every employee is considered a team member. This philosophy has helped TGI maintain long-term relationships with employees. Many have worked with the company for over 20 years. Tony and Joaquin expressed their excitement about TGI’s continued success. They also focus on growing relationships with independent tire dealers, offering resources and patience.

Partnerships and Long-Term Success with Tire Group International

For tire dealers, the Gonzalez brothers’ insights into TGI’s family-oriented culture and long-term strategy offer valuable lessons. They highlight the importance of building strong, sustainable partnerships in the tire industry.