TGI to distribute Haohua Tire’s Lanvigator brand in U.S.
- January 28, 2025
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MIAMI — Tire Group International L.L.C. (TGI) has struck a deal with China’s Shandong Haohua Tire Co. Ltd. to market and distribute Haohua’s Lanvigator tire brand exclusively in the U.S.
TGI will spearhead all marketing initiatives and ensure Lanvigator tires are stocked in its U.S. distribution warehouses. Additionally, TGI will offer a direct factory program to wholesale distributors nationwide.
The length of the contract was not disclosed. The Lanvigator line includes more than 300 SKUs of passenger and light truck tires, catering to every segment of the market. TGI sees the Lanvigator brand as an entry-level (high Tier 4) product, slotting in below its Cosmo brand.
TGI will be sourcing product from Shandong Huohua’s new factory in in Bihn Phuoc, Vietnam, where production of car and light truck tires was commissioned in late 2024.
