TGI CEO Talks Products Plans for Cosmo and More

In this MTD exclusive, Tony Gonzalez, CEO of Tire Group International LLC (TGI), discusses products, distribution, how TGI is positioning Cosmo as a lifestyle brand and more.

MTD: Can you bring us up to speed on TGI’s business so far in 2025?

Gonzalez: Let’s start with the accomplishments and the things we’ve done to grow our footprint and our business with Portland finally coming online at the beginning of the year. (Editor’s note: TGI acquired Avaun Tire Supply, a distributor based in Portland, Ore., in late-2024.) Moving them from a 25,000-square-foot warehouse to a 98,000-square-foot warehouse was a huge step in growing that market and it’s been paying dividends ever since. Our revenue in that market has tripled in the last few months. The team has grown and whereas we only used to service Seattle twice a week, now we’re servicing Seattle on a daily basis out of Portland. So the whole Northwest region for us is a definite region of growth. And within the Pacific Northwest, we may be looking to expand with additional warehousing to better serve the market.

In addition to that, we’ve signed a lease on our Orlando, Fla., facility. We’ve been in the construction phase and that should be coming online, as well. Though we already service the Orlando market out of Tampa, it’s very inefficient. Before the end of this year – hopefully by the end of November or December 1 – we’ll be operating 100% out of Orlando and will be able to then service other markets from that warehouse. And we will expand the service area in Tampa since we will no longer have to run out to Orlando with multiple trucks every day. Then we will be able, out of Orlando, to head further north and further south in the eastern part of Florida. So that will lead to market expansion and more coverage. (Editor’s note: TGI is headquartered in Miami, Fla.)