Cosmo adds Kool Kat to tire labels, limited stickers

July 9th, 2024

MIAMI — Tire Group International Inc. (TGI) hopes to boost customer engagement with its Cosmo Tires by unveiling redesigned tire labels and collectible stickers.

Starting July, all Cosmo tires will feature the new labels with the Cosmo Kool Kat mascot that reflects "Cosmo's brand identity, merging visual appeal with practical information for the consumer," the company said.

TGI Unveils Kool Kat Assets Web Portal for Cosmo Brand

June 26th, 2024

Cosmo Tires has launched a Kool Kat Assets Web Portal, a comprehensive online resource designed to give Cosmo Tire distributors a one-stop shop for all brand-related materials and tools.

The web portal offers distributors a range of assets including high-resolution logos, official color palettes, jingles, TV ads, the history of the Cosmo brand, social media tips and best practices and more.

TGI Brings Duramas TBR Line to U.S.

June 5th, 2024

Tire Group International LLC (TGI) has brought its Duramas radial truck tires to the United States market.

“The name says it all - Duramas: they just last longer,” says Joaquin Gonzalez Jr., president of TGI.

“Duramas has bridged the gap between value and quality where the rubber meets the road.

TGI Hosts Cosmo Kool Kat Car Show

May 14th, 2024

Tire Group International LLC’s (TGI) Cosmo brand recently hosted its second annual Kool Kat Ambush car and truck show at TGI headquarters in Miami, Fla.

“With hundreds of vendors, show cars and entertainment, this is an opportunity to get consumers, clients, and the community together for some fun in the sun, sharing passions and experiences with one another,” say TGI officials.

Joaquin ‘Tony’ Gonzalez Sr. Has Passed

December 13th, 2023

Joaquin “Tony” Gonzalez Sr., a tire industry veteran who began his career in his native Cuba and continued it for decades after he moved to the U.S. in 1962, has Passed. He was 80.

Gonzalez was born in San Jose de las Lajas, Cuba, on Aug. 16, 1943. His family had been an established Goodyear distributor across Cuba since 1942. Exiled from his birthplace, he found work at the General Motors assembly plant in North Tarrytown (Sleepy Hollow), N.Y., and worked on the tire assembly line.

Cosmo Tires appoints Centeno’s Tire as Puerto Rico distributor

November 22nd, 2023

Centeno’s Tire has become the exclusive distributor of Cosmo Tires distributor in Puerto Rico. To commemorate the partnership, Centeno’s Tire hosted national tire dealer convention on Sunday 18 November. The over 1000 participants invited include TGI president, Joaquin Gonzalez Jr.

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Centeno’s Tire named Cosmo tire distributor in Puerto Rico

November 21st, 2023

SAN JUAN, Puerto Rico - Tire Group International (TGI) has designated Centeno's Tire Distributor Inc. to be the exclusive distributor in Puerto Rico of its private-label Cosmo-brand tires.

Centeno's Tire is a wholesaler based in Caguas, a city of about 120,000 residents located 20 miles south of San Juan.

More Cosmo Stores Are In The Works

September 6th, 2023

Tire Group International LLC (TGI)’s Cosmo brand is moving into a new space: branded retail stores.

This past July, TGI – in partnership with Paul’s Tire Services of Hollywood, Fla. - opened its first Cosmo retail outlet.

The state-of-the-art, 8,000-square-foot location “marks a significant milestone for Cosmo Tires" according to TGI officials, and is the Cosmo brand’s first foray into tire retailing.